Over the past two decades, Blue Nile has dedicated itself to offering the highest quality natural diamonds available on the market, providing customers with exquisite jewelry. Recently, they recognized the evolving preferences of their clientele, who now seek an alternative in their diamond purchasing experience: lab-grown diamonds.

Following an exciting merger transition and equipped with some of the highest GIA-grade lab grown diamonds, the creative team set off to launch these exciting new pieces to our customer base. Deliverables included: editorial and studio photography, PDP images, a landing page, an educational page, social media, email campaigns, and much more. See some of that work below.