Bar Boulud

  • Art Director

  • Photographers: Bill Milne, Evan Sung | Digital Marketing Specialist: Sara Censoprano | Marketing and Social Media Manager: Dylan Armstrong | Marketing Manager: Georgina Salter | Marketing Coordinator: Casey Hyken

  • Photo & Design Art Direction, Branding, Email Design, Web Design, Content Creation, Print Design

Bar Boulud serves seasonal French fare, an impressive selection of traditional terrines and pâtés curated by famed Charcutier Gilles Verot and award-winning wines that spotlight Burgundy and the Rhône Valley. An homage to Chef Daniel Boulud’s childhood of growing up in the French countryside with rustic local dishes, Bar Boulud is a casual bistro located in New York City, Boston, and London.

Bar Boulud’s identity is an authentic french bistro, rustic yet refined, and wine-centered. During my time as Art Director, my team and I launched a website redesign, full menu re-work, and a successful wine lover’s segmented email list. I worked tirelessly on a large email program and managed to nearly double click and open rates.