Located in New York City’s Upper East Side, Palm Beach, and Toronto, Daniel Boulud’s one-Michelin star concept strives to bring together the best of French tradition and American sensibility through fine cuisine and hospitality.

As one of Chef Boulud’s most recognized restaurants, our team worked to keep the branding classic but modern, portraying its three different locations in noticeable yet subtle ways. During my time as Art Director, I helped lead Café’s website rebuild, as well as countless menu designs and an overhaul of the email marketing design. I worked tirelessly on a large email program and managed to nearly double click and open rates.