King Ranch
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Merch Coordinator / Art Director
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Creative Director: Joel Brinson Photographers: Judson Felder, Elizabeth Rudge Stylist/Art Director: Michele Andrews
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Photo Art Direction, Catalog Design, ECommerce
I worked on the styling and art direction for King Ranch's 2023 holiday catalog, where I helped curate a visual experience that highlighted their iconic apparel, leather goods, and drinkware. Focusing on the brand's rich heritage and premium craftsmanship, we aimed to create a catalog that felt both timeless and festive. Every detail, from the lighting to the styling of each product, was thoughtfully crafted to evoke the warmth and tradition of the season, while celebrating the luxury and durability of King Ranch's offerings.
