Blue Nile was founded in 1999 with the idea that the diamond and engagement ring business was ready for innovation.

I joined the Blue Nile creative team as Senior Art Director to help bring our Creative Director’s dreams to life: a higher-end, more luxe Blue Nile to celebrate your brilliant moment; with storytelling at the forefront. I built our on-figure photography program, planned and directed several tabletop studio photo shoots, pushed boundaries within our robust email lifecycle program, and collaborated with a thriving paid marketing program to produce social video assets.

Ask me about: Our Email Program, The Astor Collection, Lab Grown Launch, and Paid Social Marketing Content