Seattle Coffee Gear: Top 3 Landing Page

Context Each year, the coffee experts at Seattle Coffee Gear join forces and curate a list of the best products of the year. These launches are historically launched via YouTube video with a brief landing page to complement. This year, we made the landing page our top priority.

Process Working from the year-prior landing page’s successes and failures, we came up with a product-centered, deeply hierarchal layout; focusing on giving pertinent information in the most intentional way. And, above all, making it shoppable.